An image post uses a visual element as the centerpiece of your post, such as a SlideShare presentation, infographic, comic, or high-resolution images.
Use your introduction to provide a caption for your image(s). Why is it valuable? What’s the point? Image posts don’t require a lot of text, so choose your words wisely.
Here are some examples of how we use Visual blog posts here at HubSpot:
Your “how to” blog post should teach the reader how to do something by breaking it down into a series of steps.
Begin your blog post by explaining what problem you are going to solve through your explanation and be sure to include any relevant keywords. Add in a personal story to establish your credibility on this topic. And make sure to end your blog post with a summary of what your reader will gain by following your lead.
Need some inspiration? Check out these "How-To" examples from the HubSpot blog: