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Visual-Based Post [Blogging Blueprint]

Posted by Sample HubSpot User on Sep 10, 2000 9:42:00 AM

INTRODUCTION:

An image post uses a visual element as the centerpiece of your post, such as a SlideShare presentation, infographic, comic, or high-resolution images.

Use your introduction to provide a caption for your image(s). Why is it valuable? What’s the point? Image posts don’t require a lot of text, so choose your words wisely.

Here are some examples of how we use Visual blog posts here at HubSpot:

  • A Visual History of Google Algorithm Changes [Infographic]
  • Can a Career in B2B Marketing Be Fulfilling? [SlideShare]
  • A Sampling of the Sexiest Business Blogs on the Internet
  • Read More

    Sample - How To Post

    Posted by Sample HubSpot User on Feb 2, 1999 9:43:00 AM

    INTRODUCTION:

    Your “how to” blog post should teach the reader how to do something by breaking it down into a series of steps.

    Begin your blog post by explaining what problem you are going to solve through your explanation and be sure to include any relevant keywords. Add in a personal story to establish your credibility on this topic. And make sure to end your blog post with a summary of what your reader will gain by following your lead.

    Need some inspiration? Check out these "How-To" examples from the HubSpot blog:

    Read More

    Topics: Insider

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    Tell The Reader More

    The headline and subheader tells us what you're offering, and the form header closes the deal. Over here you can explain why your offer is so great it's worth filling out a form for.

    Remember:

    • Bullets are great
    • For spelling out benefits and
    • Turning visitors into leads.

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